The strategist you actually talk to.
WIT is Jan Seurinck, a brand and marketing strategist.
Fifteen years across FMCG, finance, education, public innovation and tech. More than forty brands. We built and ran a large agency's digital department, where strategy, creative and media have to work as one thing. That is what you get here, without an agency in between.
How we work
- 01
We listen first.
- 02
We ask the questions that get to the real one.
- 03
We push back when we think it matters.
- 04
We stay close enough to the work to make sure the thinking survives contact with reality.
Honest by habit
People keep inviting us back because we say what we actually think.
Kindly, but plainly. Agreeing with a client is easy, and rarely worth what they are paying for it.
Curious about people
People do not choose rationally, and they cannot tell you afterwards why they did.
So we study it properly: behavioural economics, neuromarketing, the reasons behind the reasons. We write about that too.
The network
When a project grows beyond one head, we bring in specialists we have worked with for years. Briefed by the person who wrote the strategy, so nothing is lost in the explaining.