Strategy that shipped.

Big names, because that is where the thinking got tested hardest. Same thinking now, straight to the company that needs it, without an agency in between.

Baloise

CampaignBaloise

Situation

Nobody wants to think about their pension, which is exactly the problem. Baloise needed the subject to earn a second look.

Approach

We made "an attractive pension" concrete, and slightly playful, then held that tone across every step of the funnel.

Result

A message people remembered, in a category built to be forgotten.

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