Strategy that actually happened.

Big names, because that's where thinking gets tested hardest. The same thinking, now straight to the company that needs it, without an agency in between.

Baloise

CampaignBaloise

Situation

Nobody wants to think about their pension, which is exactly the problem. Baloise needed the subject to earn a second look.

Approach

We made "an attractive pension" concrete, and slightly playful, then held that tone across every step of the funnel.

Result

A message people remembered, in a category built to be forgotten.

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