Digital campaigns
1.5 seconds is enough.
That is how long a customer needs to look at your ad to remember your brand. If they recognise your brand.
The window
You don't get much time.
An eye-tracking study from 2016 and a study from 2025 reach the same conclusion: an ad rarely gets more than a few seconds. Everything has to fit in there.
- 85%
- of digital ads get less than 2.5 seconds of active attention (VCCP Media and Amplified, 2025)
- 4%
- of digital ads are viewed for more than 2 seconds (Lumen, eye tracking, 2016)
- 1.5 s
- of real attention is enough to lay down a memory of a brand, if the brand is recognisable (VCCP Media and Amplified, 2025)
- 0.25 s
- of exposure was enough to recall mobile feed content at a statistically significant rate (Fors Marsh Group)
Recognition
Recognition does the work.
Research by VCCP Media and Dr Karen Nelson-Field shows that 1.5 seconds of real attention is enough to lay down a memory of a brand. Provided the ad looks and sounds like you. Colour, shape, tone, a character, a sound: the things people know your brand by.
- 2.5×
- more effective at very short viewing times: well-branded ads versus weakly branded ones
How we do that
Tailored to your business.
We have experience in many sectors, and a multinational gets the same approach from us as an SME. We start from what sets your brand apart and what your customers remember about it.
We set up your campaigns, run them and follow them up, where your audience already is. One senior, from start to finish.
Conversation
Let's talk?
Tell us what you want to achieve. We tell you whether, and which, campaigns can contribute to that.