Deliverable · Advisory
Identity direction
The brief that makes designers deliver right.
Design goes wrong upstream, in the brief. We write the strategic direction an identity has to express, the decisions it must make, and the criteria you will judge it against, then hold the line while it is made.
What you get
- The strategic brief for identity
- The decisions design has to make
- Judging criteria, agreed up front
- Senior review at each round
The outcome
You get an identity that says something, not one that merely looks current.
We do not draw the logo. We make sure the person who does is solving the right problem.
Also in Advisory
Brand strategy
Positioning, audiences, story, values and tone of voice, in one document your team can use.
Marketing strategy
Where to play, what to say, what to spend it on, and how you will know it worked.
Messaging framework
One story, laid out per audience and per channel, so nothing drifts in the making.
How far do you want to go?
Tell us the ambition. We will say whether this is the right piece of work.