They say if it’s not on Strava, it didn’t really happen. So yes, I post there. Mostly cycling, sometimes a run.
Every activity gets a title. Always a song lyric. I’ve been doing it for over two years now. Rock anthems, bumper car bangers, Beyoncé or Mozart. Sometimes it’s a line stuck in my head, sometimes it arrives mid-ride.
Why? No idea. It started as a gimmick. No strategy, no deeper meaning, just a fun little habit. After a year, it had become a thing.
And then, two years in
Someone says: “You always do that, don’t you, the song titles?”
If kudos existed in real life, that would have been one.
The comment stuck
Because it says something about brands.
That recognition comes from showing up. Again and again. Shouting does little for it. That rhythm matters. That small things, kept up long enough, become a signature. That a good idea stands out and then holds up over time.
A strategy it wasn’t. But maybe, just maybe, it was a great idea.
Keep it rolling.
