Deliverable · Workshop
Journey mapping
See how people really decide about you.
We map the real decision path, not the funnel you wish existed: what triggers the search, who else is in the room, what gets compared, and where doubt creeps in. Behavioural science does the heavy lifting here.
What you get
- The decision path, start to finish
- The moments that actually change minds
- Where you are losing people, and why
- The three fixes worth doing first
The outcome
You stop guessing where the leak is and start fixing the moment that decides.
Not a persona exercise. We work from how people behave, not from a fictional biography.
Also in Workshop
How far do you want to go?
Tell us the ambition. We will say whether this is the right piece of work.