The term describes the growing importance of small, everyday rewards as people navigate prolonged economic uncertainty and the erosion of traditional life milestones.

A qualitative study reveals how marketers embrace AI’s efficiency while resisting its impact on creativity, identity, and professional roles.

Brands assume price and logic drive sales, but consumers act on emotion, influence, and impact. Here’s how to close the gap.

Discover what cognitive dissonance means in marketing, why it matters, and how smart communication turns buyer doubt into lasting trust.