Brand Positioning Workshop

Because a brand that stands for everything stands for nothing.

In a world of sameness, clarity wins. If your brand feels like “just another option” or your pitch changes with the wind, you’ve got a positioning problem. Without a clear space in the customer’s mind, even the best campaigns fall flat. This workshop gives you the strategic backbone every brand needs—before you start pushing pixels or pouring ad budgets.

What it is

The brand positioning workshop is a one-day strategy workshop designed to get your brand unstuck. We don’t do post-its for the sake of post-its. We get to the strategic core: what you do differently, why that matters, and how to say it in a way that actually lands with your audience and your team. It’s focused, fast, and built to give you clarity you can use.

How We do it

  • We break down your existing brand materials. Positioning decks, taglines, slide jargon and hold up the mirror. What’s landing? What’s vague? What needs to go?

  • No vague target groups. We dig into how your audience thinks, chooses, and feels—so we can speak their language, not yours.

  • We map the landscape and help you define the one thing you can credibly own. Not louder, but sharper. Not different-for-the-sake-of-it, but relevant.

  • From elevator pitch to homepage headline, we shape a message framework that’s clear, compelling, and repeatable.

  • We end with a shared direction and a roadmap. Need design, copy, naming or campaigns? We’ll bring in the right people. Only if and when you need them.

What you’ll

walk away with

At the end of the day you’ll get

  • A crystal-clear positioning statement

  • A smart, usable message framework

  • A better understanding of your audience

  • Alignment across leadership, marketing and creative

  • Strategic confidence (the kind that makes decisions easier)

This is for people who don’t have time to waste. CMOs, founders, brand leads. Especially if you’re scaling, repositioning, or launching something worth getting right. If you’re tired of being “pretty good” and want to sound like a category of one, this is your day.

WhO this is for

LET’s make it happen

Want your brand to mean something and have people remember it? Let’s talk. No slides. No pressure. Just a quick call to see if this fits your challenge.

jan@wit.agency
+32 486 32 27 50