Messaging framework Workshop

Because if you confuse Your audience, you lose them.

You’ve got a strong product. A capable team. Maybe even a positioning that’s finally nailed down. But when it comes to saying what you do, it still feels messy. Your homepage says one thing. Your sales deck says another. And your LinkedIn posts? Well, let’s just say they’re vibing in a different direction.

This isn’t about tone of voice. It’s about structure. Messaging needs to do more than sound good, it needs to guide your audience, frame your value, and give your team something to rally around.

What it is

This is a one-day workshop where we build your Strategic Messaging Framework: the spine of everything you say as a brand. It connects your positioning to your audience, and your ambition to real-world communication. Not copywriting. Not slogans. But structure, clarity and alignment—so your message doesn’t get lost in translation every time someone opens PowerPoint.

How We do it

  • We translate your positioning into a sharp, memorable value statement, something real humans can remember (and repeat).

  • We structure how your story unfolds from headline to proof points, from benefit to emotion.

  • We tailor key messaging to different audiences: customers, talent, investors, partners because not everyone needs the same pitch.

  • We create reusable message blocks you can plug into pitches, websites, campaigns and social without rewriting from scratch.

  • We wrap everything in a clear, internal playbook that ensures consistency. Need help in execution? We’ll bring in the right people. Only if and when you need them.

What you’ll

walk away with

At the end of the day you’ll get

  • A strategic messaging framework you can actually use

  • Core narrative and supporting points tailored to your audiences

  • Consistent language across sales, marketing and comms

  • A team that finally says the same thing the same way

  • Less rewriting. More momentum.

Marketing leads, brand owners, founders and comms teams. Perfect after a positioning exercise, product launch, or rebrand. Even better before your next campaign.

WhO this is for

LET’s make it happen

Tired of mixed messages and marketing improvisation? Let’s build a framework that helps you show up clear, sharp, and confident everywhere.

jan@wit.agency
+32 486 32 27 50