Customer Journey Mapping Workshop
Because if you don’t know the journey, you can’t change the outcome.
Your marketing looks good. Your product delivers. Your people care. And yet… leads drop off, customers ghost you halfway, sales cycles stretch into oblivion. Somewhere between “we’ve heard of you” and “we’ll buy from you,” something breaks. This workshop is about seeing your brand from the outside in. No assumptions. Just sharp, structured insight into how people experience your company and where that experience needs fixing.
What it is
A one-day workshop that maps the full customer journey, from first impression to long-term loyalty. We surface friction, blind spots, and missed moments then turn them into opportunities. This isn’t UX. It’s not a funnel hack. It’s strategic clarity on how your customers think, feel, and act so your team can stop guessing and start improving.
How We do it
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We define the journey you want to map by audience, product or segment and align on goals.
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We step into your customer’s shoes and map the full experience: triggers, channels, questions, barriers, drop-offs, decisions.
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We identify moments of confusion, contradiction, or silence the gaps that kill momentum.
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We flag where content, communication, or timing could actually move the needle.
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We summarize key insights and help you define where to optimize next. Need help executing? We’ll bring in the right people. Only if and when you need them.
What you’ll
walk away with
At the end of the day you’ll get
A complete visual journey map (digital or printable)
Key friction points and decision moments, clearly surfaced
A shared understanding across marketing, sales and leadership
Quick wins and long-view priorities for better customer experience
More confident choices about where to act next
Marketing teams, sales leads, service designers, founders. Especially relevant for B2B, SaaS, service organisations, or any brand where the path to purchase is longer than a click or a stop in front of the store fridge.
WhO this is for
LET’s make it happen
You can’t fix what you haven’t seen. Let’s map the journey your customers are actually taking and make it work harder for you.
jan@wit.agency
+32 486 32 27 50