Deliverable · Advisory
Campaign architecture
The structure a campaign actually runs on.
The idea, the audiences, the channel structure, the naming and the measurement, built so anyone can run it and nobody has to guess what a number means.
What you get
- The idea and how it travels
- Channel and account structure
- Naming, tracking and measurement
- A handover anyone can run
The outcome
A campaign that can be optimised, not just launched.
Not creative execution for its own sake. Structure first, then the work that fills it.
Also in Advisory
Brand strategy
Positioning, audiences, story, values and tone of voice, in one document your team can use.
Marketing strategy
Where to play, what to say, what to spend it on, and how you will know it worked.
Messaging framework
One story, laid out per audience and per channel, so nothing drifts in the making.
How far do you want to go?
Tell us the ambition. We will say whether this is the right piece of work.