Digital campaigns
We set up your campaigns, run them and follow up.
From the plan to what goes live, and from what goes live to what it delivers. One party choosing the channels, building the campaigns, adjusting them and explaining them every month. No channel running off on its own.
What you get
Campaigns that run, and someone who knows why they run the way they do. A monthly explanation, even when it disappoints.
What is a digital campaign?
Digital campaigns are paid campaigns on search engines, social media, video and display that together serve one goal. WIT.agency sets them up, runs them and follows up: we choose the channels based on how your audience decides, build the campaigns, adjust them based on what the numbers show, and explain every month what happened and what's next. We work in search engine marketing, Meta, LinkedIn, YouTube, TikTok and banner campaigns.
It's also called online advertising, paid media or digital campaign management. It differs from a digital marketing strategy: that determines what role each channel gets, this executes and measures it. And it's more than managing one channel, since the payoff usually sits in what the channels do together.
Marketing agency based in Belgium · Works locally, nationally and internationally · For businesses and for agencies
This is why they call us.
“Every channel is managed by someone else and nobody looks at the whole.”
Four channels each bringing their own good news. And nobody adding it up.
What we look at
Choose, build, adjust, explain.
Most campaigns don't stall on the setup, they stall on what comes after. That's why the third step is the heaviest and the fourth the most important.
Choose
Which channels earn your budget?
We start from how your audience decides, not from which channel is on sale. Usually channels get dropped, not added.
Build
What goes live, and why that way?
Audiences, budgets, bidding strategy, ads and measurement. We explain what we build, so you can read it even without us.
Adjust
What changes based on the numbers?
The real work. Checking weekly, cleaning up search terms and placements, shifting budget to what works.
Explain
What do those numbers mean for your decision?
A monthly explanation of what happened and what comes next. Not a screen with thirty-two charts, but the numbers a decision actually hangs on.
What it comes down to
From four channels side by side to one campaign.
What's there now
Each channel has its own manager, its own report and its own good news.
All four score fine on their own number, and together nobody knows what it delivers.
What's there afterwards
The channels each get a job in the same journey, with budgets that move toward each other. One report about the whole.
That usually means fewer channels and more results. That's what step one and step four deliver together.
Illustrative example, not from an actual client.
The deliverable
Here's what it looks like when it's done.
Campaigns that run, plus the insight to decide with.
- 01The channel choice, with the reasoning and what's left out
- 02The campaigns themselves: audiences, budgets, ads, measurement
- 03Weekly follow-up and adjustment
- 04A monthly explanation: what happened, what's next
- 05Access to everything we build, on your own accounts
How it usually goes
A fixed way of working. No fixed package.
This is the usual sequence. Where we go deep and where we keep it short gets decided during intake.
Intake
We ask the questions. What the goal is, what is already running, how your audience decides, and what has been tried before.
at the table
Setup
We choose the channels, build the campaigns and set up measurement correctly. Before anything goes live, we explain what is there.
approve
Management and explanation
Weekly checking and adjusting, a monthly conversation about what happened and what comes next. This never stops, it is the service.
an hour every month
Where it varies
Something already running? It starts with an audit of what's there. Nothing yet? More time goes into measurement.
Where it never varies
We always report honestly, even in a disappointing month. And we never keep managing something we believe isn't working.
What it costs
No rate card. One number.
One channel with a small budget is a different job than five channels in three languages with an event in the mix. That's why there's no fixed price tag.
What there is: once the approach is set, the number is fixed. No hourly billing, no extra costs halfway through.
What determines the scope
How many channels are involved.
One, or five that need to line up with each other.
How big the budget is.
Management doesn't scale linearly, but a bigger budget needs more follow-up.
How many markets or languages.
Each extra language is its own campaign, not a translation of the first.
What already exists.
An empty account, or something already running we need to work through first.
Honestly
Sometimes you need something else.
You don't yet know what role each channel should play.
Look at Digital marketing strategyIt's only about search engines for you.
Look at Search engine marketingYou want to get found without paying for it.
Look at Online findabilityYou're looking for a report to justify a decision that's already made.
Then we're not the right fitClient quote coming.
Frequently asked questions
What people ask before they start.
What do digital campaigns cost?
There's no fixed rate, since it varies how many channels are involved and how big the budget is. Price depends on the number of channels, the size of the budget, the number of markets or languages, and what already exists.
Can you take over our existing campaigns?
Yes. In most cases that's even the starting point: we first look at what's running, what works and what can go.
Can you take over from our current agency?
Yes, and it rarely goes badly. Your accounts stay yours, we just get access, and the handover usually takes a few days.
Do we lose all our data if we ever stop?
No. Everything we build sits on your own accounts, in your name. If the collaboration ends, everything stays in place.
Which channels do you work in?
Search engine marketing, Meta for Instagram and Facebook, LinkedIn, YouTube, TikTok and banner campaigns. Each channel has its own page here.
How often do we hear something?
A monthly conversation with explanation, and in between whenever something can't wait. Weekly checking and adjusting happens throughout.
What if a channel turns out not to work?
Then we say so and stop. That costs us work, but continuing to manage a channel because it's on the invoice is exactly what we don't do.
Do you also create the ads?
The copy and structure, yes. For image and video we work with creators, or with whoever already does that for you.
Choose first. Then build. Then keep watching.
The call where we work out whether a digital campaign makes sense for you takes thirty minutes and costs nothing.
Book a 30-minute callWhat you concretely get
The six channels