Part of Online findability
AI in your marketing
We teach your team where AI helps and where it doesn't.
Afterwards your team knows which tasks AI makes faster, which ones it's better to keep doing yourselves, and how your brand sounds in what comes out. Not a list of tools. A way of working that still stands after two months.
What you get
A team using AI without it showing in the copy, and agreements on what you never automate.
What is AI in your marketing?
AI in your marketing is the work of getting a marketing team to use AI in the places where it genuinely saves time, without quality or your own voice suffering. WIT.agency answers four questions for this: where AI helps in your tasks, how you use it, what you deliberately don't automate, and who checks the result. We start from the work you actually do, not from what a tool promises. You get a way of working with agreements, examples and boundaries.
It's also called AI implementation or AI training. It differs from AI findability: that's about whether AI mentions your brand, this is about how your team uses AI. And it's more than a training: a training teaches buttons, this fixes what you do and don't do with those buttons.
Marketing agency based in Belgium · Works locally, nationally and internationally · For businesses and for agencies
This is why they call us.
“Everyone uses it, nobody knows if things got better.”
It's faster, that's true. The question is whether it also got better.
What we look at
Four questions. Especially: where you stop.
AI projects rarely stall on the tools, they stall on a lack of agreements. That's why we answer four questions, of which the third is the most important.
Where
Which tasks genuinely get faster?
We walk through your working week and see where time creeps in. Usually the payoff sits in preparation, structure and first drafts.
How
How do you get something out that sounds like you?
Working with your own brand framework, your own examples and your own rules, so the result sounds like you.
What not
What do you deliberately not automate?
The most important question. Customer conversations, sensitive communication, positions taken, and anything where your judgment is the value.
Who checks
Who's responsible for what goes out?
AI shifts the mistake from making to checking. If nobody explicitly gets that role, it falls away.
What it comes down to
From writing faster to deciding better.
What's there now
Everyone runs their text through an assistant and pastes the result back. Everything sounds like the same smooth, friendly nobody.
The time saved is real, but it's paid for with a voice nobody recognises anymore.
What's there afterwards
AI does the research, the structure and the first draft. Your team writes the sentences that matter.
The same time saved, without your voice disappearing. That's what the How and What not questions deliver.
Illustrative example, not from an actual client.
The deliverable
Here's what it looks like when it's done.
Not a tool subscription but a way of working: agreements, examples and boundaries your team keeps up even without us.
- 01Where AI saves time in your working week, with examples
- 02How you work so the result sounds like you
- 03What you deliberately don't automate, written down
- 04Who checks what before it goes out
- 05What needs to happen first, and what can wait
How it usually goes
A fixed way of working. No fixed package.
This is the usual sequence. Where we go deep and where we keep it short gets decided during intake.
Intake
We ask the questions, then walk through your team's real work: which tasks, how much time, where's the hesitation.
make your team available
Session
A working session where we try it on your own tasks, and fix the agreements along the way.
be there
Writing it down
We write up the way of working with examples and boundaries, so it also applies to whoever joins later.
review
Where it varies
If your team already uses it, the work goes mainly into agreements and boundaries. If it's still new, the weight sits in the session.
Where it never varies
We always write down what you don't automate. And we don't sell tools, since that would mean advising toward our own subscriptions.
What it costs
No rate card. One number.
A team of three just starting out is a different job than a marketing department of ten with internal policy. That's why there's no fixed price tag.
What there is: once the approach is set, the number is fixed. No hourly billing, no extra costs halfway through.
What determines the scope
How many people are involved.
Two or three, or a whole department with different roles.
How far along you are.
Nothing yet, or five subscriptions without agreements.
Which tasks come into view.
Writing only, or also research, imagery, planning and reporting.
Whether policy is needed.
Just a way of working, or something that can sit alongside your existing agreements.
Honestly
Sometimes you need something else.
Your question is about whether AI mentions you, not how you use it.
Look at AI findabilityYour team uses it well, but there's no direction in the content.
Look at Content marketing strategyYou want someone to just do the work.
Then this isn't it, and we'll say which service fitsYou're looking for a report to justify a decision that's already made.
Then we're not the right fitFrequently asked questions
What people ask before they start.
What does AI in your marketing cost?
There's no fixed rate. Price depends on the number of people, how much is already in use, which tasks come into view, and whether policy is also needed.
Is this a training or a project?
There's a working session in it, but it's more than a training. A training teaches buttons. Here we fix what you do and don't do with those buttons.
Do you also sell tools?
No, and that's deliberate. Whoever sells tools advises toward their own subscriptions. We work with what exists.
Won't this ruin our own voice?
That's exactly the risk. Without your own brand framework and your own examples, the result sounds like the internet.
What should we definitely not automate?
That differs per organisation, which is exactly why we write it down together. What comes back for almost everyone: customer conversations, sensitive communication, and positions taken.
Our team already uses it quietly. Is that a problem?
That's the normal situation, and mostly a signal that agreements are missing.
What's the difference with AI findability?
AI in your marketing is about how your team uses AI. AI findability is about whether AI assistants mention your brand as an answer.
Does this keep working as the tools change?
Largely yes, since the agreements are about tasks and boundaries, not about buttons.
Agree where you stop first. Then speed up.
The call where we work out whether AI in your marketing makes sense for you takes thirty minutes and costs nothing.
Book a 30-minute call