Part of Fractional CMO
Interim marketer
We take the seat over, with no ramp-up time.
Afterwards the ongoing work hasn't stalled, your team keeps running, and you have a sharper picture of what the role actually needs to be. Not a temp who spends three months learning. Someone who can contribute immediately.
What you get
Work that keeps running while you search, and a sharper picture of who you actually need to hire.
What is an interim marketer?
An interim marketer temporarily fills a marketing role when someone is out or a seat opens up. WIT.agency takes on four tasks for this: taking over the ongoing work, keeping it going, guarding follow-up, and handing everything over cleanly to whoever comes next. We step in at a senior level, since the role isn't new to us, only your context is.
It's also called interim marketing manager or temporary marketing lead. It differs from a fractional CMO: interim temporarily replaces someone who's absent, fractional fills a role that never existed in the first place. And it differs from a freelancer for one assignment: here it's the whole role.
Marketing agency based in Belgium · Works locally, nationally and internationally · For businesses and for agencies
Who it is for
For companies suddenly without a senior marketer: a gap in the team, a transition, or a project that needs experienced hands now.
Why WIT
We have held the role for real, with a team to lead and targets to hit, so we carry it rather than fill the seat.
This is why they call us.
“Someone's leaving and the replacement will take months.”
Every month the seat stays empty costs more than the bridge. That's the calculation nobody likes doing.
What we look at
Four tasks. And a clean handover.
An interim who needs three months to ramp up costs you exactly the time you wanted to bridge. That's why these four tasks are fixed, with emphasis on the last.
Taking over
What's running, and what can't stall?
The first week goes into mapping what's running, what's been promised to whom, and what needs to close this month.
Keeping going
What simply needs to happen?
Campaigns, content, partners, reporting. The work on the table continues, even if we'd have approached it differently ourselves.
Following up
Who keeps partners and the team on track?
Agencies and freelancers notice quickly when nobody's watching. That follow-up is usually the first thing to fall away when someone leaves.
Handing over
What will your successor know?
The most important part, and the most neglected. Whoever comes next gets a document with what's running, what was decided, and why.
What it comes down to
From a four-month gap to a period where things actually happen.
What's there now
The marketing lead leaves. The team catches what it can, the agencies stop getting feedback.
Nothing dramatically goes wrong, and yet you lose half a year.
What's there afterwards
The ongoing work keeps running, the agencies get managed, and your new hire starts with a proper handover.
Not just the seat kept warm, but the memory preserved too. That's what the Follow-up and Handover tasks deliver.
Illustrative example, not from an actual client.
The deliverable
Here's what it looks like when it's done.
Not a document but a role, filled, with a handover on paper at the end.
- 01The ongoing work, kept running without interruption
- 02Management of team, agencies and freelancers
- 03What we noticed along the way that could be better
- 04A handover document for whoever comes next
- 05A sharper picture of what the role should look like
How it usually goes
A fixed way of working. No fixed package.
This is the usual sequence. Where we go deep and where we keep it short gets decided during intake.
Takeover
The first week: what's running, what's been promised, and what can't stall. We agree on what's the priority.
at the table
Keeping going
We take on the work and keep it running, partners included. Meanwhile we note with fresh eyes what could be better.
access and mandate
Handover
We hand over to whoever comes next, with a document and, where possible, a conversation.
at the table
Where it varies
If you already know your successor, we aim everything at that handover. If the role is new, we help write the job description along the way.
Where it never varies
We always hand over, even if the collaboration ends up shorter than expected. We never just keep the seat warm.
What it costs
No rate card. One number.
Two days a week to bridge one role is a different job than a full-time fill-in at an organisation with a team and three agencies. That's why there's no fixed price tag.
What there is: once the approach is set, the number is fixed. No hourly billing, no extra costs halfway through.
What determines the scope
How many days per week.
A partial fill-in or a full-time bridge.
How long you need it.
A few months of leave, or a search that could take longer.
How big the package is.
One brand and two channels, or a team with external partners on top.
What existed at the start.
A clean handover from your previous hire, or a gap we need to figure out first.
Honestly
Sometimes you need something else.
Nobody's leaving, you just lack direction.
Look at Fractional CMOYou need someone for one assignment, not the whole role.
Look at Marketing consultantThe role is mostly executional.
Then we'll refer you out, since others are better at thatYou're looking for a report to justify a decision that's already made.
Then we're not the right fitClient quote coming.
Frequently asked questions
What people ask before they start.
What does an interim marketer cost?
There's no fixed rate, since it varies how big the role is. Price depends on the number of days per week, the duration, the size of the package, and what existed at the start.
How fast can this start?
Fast, though it depends on our current workload. We're concrete about that in the first conversation.
Do you also take on executional roles?
The role needs to be senior: leadership, coordination or strategy. For purely executional profiles, we're glad to refer you out.
What's the difference with a fractional CMO?
Interim temporarily replaces someone who's absent and keeps the ongoing work running. Fractional fills a role that never existed and sets the direction.
Do you help find the permanent hire?
Yes, if you want that. We can help write the job description, sit in on interviews, and say what the role really needs.
Do we get a handover?
Always. At the end there's a document with what's running, what was decided, and why. Where possible, we also have a conversation with your new hire.
What if the search takes longer than expected?
Then we extend, if it fits on our side. We say upfront what we can commit to.
Do you tell us when something could be better?
Yes. A temporary fill-in is also a chance to see with fresh eyes what could improve.
Keep it running first. Then hand it over.
The call where we work out whether an interim marketer makes sense for you takes thirty minutes and costs nothing.
Book a 30-minute call