Part of Online findability
SEO
We decide what you should write about to get found.
We handle the content and direction, not the technical build: which questions you want to win, how your site should be organised, and what needs writing. It's the part most sites get stuck on, and the part that lasts longest.
What you get
A list of questions you want to win, and a site built around them.
What is SEO?
SEO is the work of ranking higher in Google's free search results. WIT.agency handles the content and strategy side: we decide which search questions you want to win, how your site should be organised for them, what needs writing, and which pages are competing with each other. We don't do the technical work, but we spell out exactly what needs to happen.
SEO is also called search engine optimisation, or organic findability. It differs from search engine marketing, where you buy a spot in the results rather than earn one. And it differs from AI findability: SEO aims for a position in a list, AI findability for a mention inside the answer itself.
Marketing agency based in Belgium · Works locally, nationally and internationally · For businesses and for agencies
This is why they call us.
“We have sixty blog articles and zero visits.”
Writing sixty articles is effort. Writing the right six is a choice, and it's one you only get to make properly once.
What we look at
Four questions. And, above all, what can go.
Most sites don't lack pages. They lack order. That's why the fourth question is often the most important one on an existing site, and why cutting pays off more than adding.
Which
Which questions do you want to appear for?
The questions you give the best answer to, and where someone actually becomes a client afterwards, matter more than the most searched terms.
Where
Which page belongs to which question?
One page per search question. The moment two pages claim the same ground, you split your own strength and Google loses track.
How
How should that page be written?
Start with the answer, skip the windup. Structure that matches how the question gets asked, with internal links that show how everything connects.
What to cut
Which pages are getting in the way?
The question nobody likes to ask. Old articles, duplicate pages, and copy that adds nothing cost you more than they earn.
What it comes down to
From writing a lot to writing the right things.
What's there now
Blogging happens religiously, because that's supposed to be good for Google. Sixty articles later, everything is online and nobody's showing up.
The effort was there. The direction wasn't.
What's there afterwards
Every page answers one question you know people actually ask. Anything duplicated gets merged.
Usually fewer pages and more visits. That's what questions two and four deliver together.
Illustrative example, not from an actual client.
The deliverable
Here's what it looks like when it's done.
A plan you can act on yourself, with the order already worked out.
- 01The search questions you want to win, with the reasoning behind each one
- 02Which page belongs to which question, and where things overlap
- 03What needs to change per page, in content and in structure
- 04What can be merged or cut
- 05What needs to happen technically, ready to hand to whoever builds it
How it usually goes
A fixed way of working. No fixed package.
This is the usual sequence. Where we go deep and where we keep it short gets decided during intake.
Intake
We ask the questions. What you sell, who is searching for it, and what you have already tried.
at the table
Baseline
We look at where you stand today: which pages work and which get in each other's way.
grant access
Plan
We lay out which questions you want to win, what needs to change, and in what order.
decide
Execution
The writing and the cleanup. What we do and what you do gets agreed explicitly here.
write, or have it written
Where it varies
For a new site, it's mostly about structure. For an old one, most of the time goes into cleanup.
Where it never varies
We never promise a ranking. And we never write copy meant only for the search engine.
What it costs
No rate card. One number.
A twenty-page site in one language is a different job than a site with years of history across three languages. That's why there's no fixed price tag.
What there is: once the approach is set, the number is fixed. No hourly billing, no extra costs halfway through.
What determines the scope
How big your site is.
Twenty pages or two thousand changes everything about the audit.
How much history it carries.
A new site, or ten years of blog articles to work through.
How many languages or markets.
Each language needs its own findability, not a translation of the first.
Whether we also write.
Just direction and structure, or the copy itself too.
Honestly
Sometimes you need something else.
You want to show up today, not in six months.
Look at Search engine marketingYour question is about what AI assistants say about you.
Look at AI findabilityYour site is technically broken.
We'll point you to someone who fixes thatYou're looking for a report to justify a decision that's already made.
Then we're not the right fitFrequently asked questions
What people ask before they start.
What does SEO cost?
There's no fixed rate, because scope varies a lot by site. Price depends on how big your site is, how much history it carries, how many languages there are, and whether we also write.
Do you also do technical SEO?
No, and we'd rather say that upfront. We handle the content and strategy side. What needs to happen technically, we write up for whoever does that work.
How long before we notice something?
Count in months, not weeks. With an existing site, cleanup sometimes shows movement sooner. Anyone promising results within a month is selling something else.
Do we need to keep blogging?
Only if every article answers a question you know people actually ask. Writing without that question just makes your site bigger, not better.
Does SEO still matter now that everyone uses AI?
Yes, for two reasons. People still search Google at massive scale, and AI assistants pull a large share of their answers from the same sources.
Can you guarantee a ranking?
No, and nobody can. What we do is meet every condition we know matters, and record the baseline properly.
What if we have three pages about the same thing?
Then you split your own strength, and Google doesn't know which one to show. Usually merging is the fix: one strong page instead of three half ones.
Do you work with our web developer?
Gladly. We write up what needs to happen technically in a form a developer can act on.
First, figure out which question you want to win.
The call where we work out whether SEO makes sense for you takes thirty minutes and costs nothing.
Book a 30-minute call